Nokia unveils new logo as part of its long-term strategic transformation.
According to the technology giant, the company hopes to become a leader in B2B technology innovation by recognizing the potential of digital in all sectors of the economy.
According to Marketing Interactive, Nokia stated that the new logo represents an energized, vibrant, and modern Nokia and demonstrates its values and mission. The new design, according to Nokia, is a representation of collaboration, which is essential for releasing the exponential potential of networks and achieving advances in accessibility, productivity, and sustainability.
The six pillars of Nokia’s redesigned corporate strategy are all about increased acceleration:
Increasing market share with service providers while maintaining technological leadership
Expand the share of enterprises within its customer mix.
Maintain active portfolio management to secure a path to a dominant position in every market in which it chooses to compete.
Implement new business models, such as as-a-Service.
Take advantage of opportunities in industries other than mobile devices to monetize Nokia’s IP and keep funding R&D for Nokia Technologies.
Develop ESG into a competitive advantage and become the “trusted provider of choice” in the industry.
Nokia has four critical enablers to deliver these pillars: cultivate future-ready personnel; invest in long-term research, particularly in important areas like 6G; digitalize its operations to further boost agility and productivity; and revamp the brand.
Pekka Lundmark, president and CEO of Nokia, said: “We see the potential of digital to transform business, industry and society with an opportunity for significant gains in productivity, sustainability and accessibility. Our market-leading critical networking technology is increasingly needed by customers and partners in every industry.”
Nokia sees a future where networks go beyond connecting people and things, Lundmark added. “They are adaptable, autonomous, and consumable. They are networks that sense, think and act, and they maximize the opportunity of digitalization.”
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