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2024: Dr. Omolaraeni Tasks FG On Use of IMC To Engender Positive Image, Extends Appreciation To Clients, Media

The CEO of McEnies Global Communications, Dr. Omolaraeni Olaosebikan, has felicitated all her local and international clients, media partners, business associates, and Nigerians at large for a successful journey into the forthcoming year 2024.

In a goodwill message on behalf of the entire management of the conglomerate, Dr. Olaosebikan, CEO of McEnies Global Communications, the parent company of McEnies Global Events and Protocols, Perfect Clicks Signatures, McEnies News Publications, and Ruby Modelling Company, expressed the belief that 2023 was indeed eventful for numerous reasons. She also exhorts Nigerians to keep trying their hardest and being optimistic in all that they do.

She further appealed to the government to stem the tide of insecurity in the country in order to expand growth and productivity and as well create a conducive environment to attract foreign direct investments.

The businesswoman, who was born in Ekiti, also expresses gratitude to Nigerians for supporting her brand and pledges to keep working hard to make sure her company is the nation’s go-to source for integrated marketing communications that can best meet their diverse needs and provide long-lasting satisfaction.

In a press release, she personally signed on Sunday, January 1st, 2024, and made available to the media, the integrated marketing expert said:

“We are grateful to God for giving us, our local and international clients, media partners, business associates and Nigerians at large, and its government the opportunity to be among the living in the year 2024

“It is our hope that at McEnies and for all our stakeholders, 2024 will resonate with hopes and aspirations, better business opportunities and with high spirit to do better, work better, achieve better and overall move on with positivity laced with penchant, zest and zeal to succeed.

“2023 was indeed an eventful year for so many reasons, though not without some storms, tribulations and vicissitudes; but the eclipse of 2023 brought some relief to millions of Nigerians both within and outside the country, as we all pray and hope for a more prosperous 2024, even as we expect Nigerians to remain hopeful and enterprising in their various fields of endeavor.

“We would not rest on our oars but will redouble our resolve to exhibit the requisite purpose, focus, purposefulness and the presence of mind to always actualize our goals and objectives to cater to the ever-increasing needs of our clients to achieve optimum value and enduring satisfaction.

“We equally thank all our clients for their patronage, and we assure them that we will remain their preferred integrated marketing communications outfit that will proactively and sustainably drive their objectives, vision, mission, and policy thrust

“We however appeal to the government of Nigeria to show more commitment in stemming the tide of insecurity in the country in order to expand growth and productivity and as well create a conducive environment that can attract foreign direct investments.

“Nothing sets a nation backward like deepening economic paralysis, as evidenced by job losses and shutdown of private businesses. Such developments usually have a devastating impact on national security, for it has been proven that there is a correlation between the economy and national security.

Similarly, the federal government must embrace branding and image building through the use of robust integrated marketing communication (IMC). This will ultimately help to shape the nation’s image and reputation in the global arena. By effectively branding and promoting her unique attributes, such as its cultural heritage, natural resources, or technological advancements.

“Marketing Communication can also attract tourists, investors, and trading partners. Positive nation branding can lead to increased foreign direct investment, tourism revenue, and international trade opportunities. We truly need to change the narrative in 2024 for our own positive advantage.

“It is our expectation that Federal Government will turn a new leaf in year 2024 by mitigating the rising scourge of insecurity and engage in promoting and exhibiting the good side of country to the comity of nations through use of professionals in IMC. This would go a long way to saving costs and making funds available for a more people-oriented governance in the year 2024 and beyond. Happy New Year, and God bless you all.” Dr. Olaosebikan stated.

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